Dyson, a global vacuum cleaner manufacturer, uses a strong, internationally recognized brand to promote its innovative technology. To extend its reach into Canada, Dyson engaged Underline to interpret the brand for the Canadian market. As the exclusive agency for Dyson in the country, Underline designed a range of projects, including exhibition and in-store merchandising design, in-store point of purchase and trophy design and seasonal print and digital advertising campaigns.

Client: Dyson Canada