As Canada’s leading litigation practice, Lenczner Slaght represents their clients’ interest in high profile, complex cases. Underline created a new brand for the practice, featuring a logo mark that emphasizes the traits that have gained the firm its formidable reputation. The branding program includes stationery, print ads, invites, additional promotional materials and a website. Original photography provides unstylized glimpses of the real life of the firm and captures its lawyers’ quiet confidence.
Client: Lenczner Slaght
Photography: Joanne Ratajczak