Scarborough Town Centre
Holiday 2014

Scarborough Town Centre’s holiday direct mail campaign was delivered to households across Toronto. For STC’s 2014 holiday guide, the shopping centre sought a high-end look to generate awareness of its high profile brands and merchandise well suited for gift giving. Underline created a gift guide for five “types” of “fashioneastas”. Working from concept creation to final mail drop, Underline’s involvement included merchandise selection, art direction of photography and print production.

Client: Scarborough Town Centre
Photography: Luis Albuquerque; Daniel Ehrenworth