Scarborough Town Centre
Holiday 2015

For its 2015 holiday campaign, Scarborough Town Centre wanted to draw shoppers in to the mall with the magic of its renowned Planet Santa display. Underline developed a campaign that showcases Planet Santa and invites patrons to take delight in the Christmas season. Collaborating with Underline for the project, Helsinki-based illustrator Janine Rewell developed versatile illustrations for the campaign that are whimsical and playful while high end and sophisticated.
Client: Scarborough Town Centre
Illustration: Janine Rewell