Scarborough Town Centre
For its 2015 holiday campaign, Scarborough Town Centre wanted to draw shoppers in to the mall with the magic of its renowned Planet Santa display. Underline developed a campaign that showcases Planet Santa and invites patrons to take delight in the Christmas season. Collaborating with Underline for the project, Helsinki-based illustrator Janine Rewell developed versatile illustrations for the campaign that are whimsical and playful while high end and sophisticated.
Client: Scarborough Town Centre
Illustration: Janine Rewell