The Robert McLaughlin Gallery
Identity

The Robert McLaughlin Gallery is a vibrant public art museum housed in a landmark building created by renowned modern architect Arthur Erickson. After undergoing a foundational identity audit, the gallery sought a re-energized identity, one that would appeal to the older generation of regular patrons and also draw in younger people from their diverse and expanding community. Centering on a modernist logomark, the comprehensive branding platform designed by Underline functions across a variety of applications, including stationery, newsletters, posters, brochures and online assets.

Client: The Robert McLaughlin Gallery