Baker Echo

Baker Echo is a creative consultancy that helps companies make content. Through films, digital video series, television shows, live productions and more, they bring brands to life with entertainment. Referencing the theme of reflection and disruption, Underline developed the brand, focusing on mirroring the wordmark and bold typographic messaging. A vibrant colour palette consisting of a primary bright yellow, alongside shades of blue and pink continue to reinforce Baker Echo’s unconventional approach and being a leader in the category of content creation and entertainment. The brand functions across a range of touchpoints including stationery, digital presentations, advertising, social media, and a website.