Why we’re here—

Underline Studio is a strategic branding and design agency. We work with leaders of all types of organizations who have important messages to communicate.

For the latest news, see our Journal

The Advertising and Design Club of Canada’s Design Studio of the Year, 2019

Designer walking at Underline Studio offices Working designers at Underline studio Studio interior decoration photo

What we help you do—

Drive new business.
Deepen understanding.
Draw attention.
Strengthen support.
Build your brand by finding ways to express it that create impact.

How we do that—

We listen.
Ask questions.
Identify problems.
Explore ideas together.
And help transform strategy into creative execution.

What makes us different—

Thoughtfulness. Collaboration. Engaged leaders. Global perspective. Solid values. And a passion for getting it right. The same things that differentiate our clients.
Printed projects layout on table at Studio Underline Studio wall decoration Designer hanging mood board images at the studio

Selected clients

The studio

Underline was founded in 2005 by Claire Dawson and Fidel Peña. Other members of our creative team include designers, brand strategists, writers, production artists and project managers, as well as web developer, videographer and motion designer partners.

Recognition

Our work regularly receives recognition in juried competitions sponsored by design organizations and publications around the globe. We’re proud to have earned over 500 awards in 16 years.

Some recent acclaim:

ADCC, Canada: 2019 Design Studio of the Year, 1 gold, 1 silver, 12 merit

Communication Arts, US: 1 award, design 2 awards, typography

Graphis, US: 1 platinum, 2 gold, 3 silver

Laus, Spain: 1 silver, 1 bronze award

D&AD, UK: 2 shortlisted awards

Applied Arts, Canada: 3 awards

RGD So(cial) Good Awards, Canada: 1 award

Society of Publication Designers, US: 2 merit awards

Latin American Design, Peru: 1 bronze

Features:

The Brand Identity, UK, Alchemy | Visual Journal, Italy, Alchemy | Stunning Book Designs, Belgium, Kent Monkman: Revision and Resistance | The Design Kids, Australia, Interview | The Brand Identity, UK, Interview | Canadian Women in Design, Interview | Design Interview 1Q, Italy, Interview | RGD, Canada, Vanished | The Brand Identity, UK, Vanished | Designers Against Coronavirus (DAC), Italy, Covid-19 Poster | RGD, Canada, Covid-19 Poster | The Design Kids, Australia, Silence is Violence Poster | World of Type’s Top 20 Typographic Features, Read More Poster