Perfumehead: LA LA Love

Underline worked with Perfumehead, a Los Angeles-based luxury fragrance brand, on their campaign for LA LA Love, their latest extrait de parfum. The LA LA Love campaign is their love letter to “perfumeheads” – anyone, anywhere, experiencing and appreciating the universe of scent – who live and love in LA. These individuals – writers, musicians, nail artists, founders, door openers – are the creative lifeblood of Los Angeles. They embody the spirit of perfumeheads. The showcase of the campaign was a newspaper publication distributed at Bergdorf’s and launched at a PR event at the iconic Bar Marmont. Alongside the publication, wild postings were installed throughout Los Angeles, a full social media campaign was developed as well as bespoke packaging, apparel and event art direction.

Client: Perfumehead
Photography: Luis Mora, Paul Weeks
Videography: Barton Bronstein