Alchemy Cannabis

As a new player in Canada’s competitive cannabis retail market, Alchemy distinguishes itself from the competition by providing clients with a fully immersive experience in a space designed by Studio Paolo Ferrari. Underline designed a brand identity for Alchemy that takes inspiration from the company’s name and its product. The wordmark is in a constant state of change, echoing the meaning of the word “alchemy”—a seemingly magical process of transformation—and the feeling of transcending from one state to another that cannabis can evoke. The brand program was extended across packaging, signage and print and digital collateral.

Client: Alchemy Canna Corp
Store Photography courtesy of Studio Paolo Ferrari