Drechsel is one of Canada’s leading companies in the office furniture market. As part of a new strategy targeting the design community and discerning public, the company launched Drechsel Studio, a retail showroom and creative space in Toronto’s design district. The studio needed a sophisticated brand identity with an elevated level of design to establish itself as a destination for Toronto’s designers. Underline developed a complete brand program that echoes the simplicity, elegance and meticulous detail of the furniture Drechsel Studio specializes in.
Client: Drechsel