George Brown College School of Design has graduated students who have gone on to become some of Canada’s most esteemed designers. The school’s Year-End Show (YES) is an annual showcase of the exciting and energetic work of the graduating class. Underline created a flexible branding system that conveys the enthusiasm of the students and through its versatility can be used to promote a diversity of work, this year and in future years. Using the brand guidelines developed by Underline, students have so far created the website, signage and swag for the event.
Client: George Brown College