Loïe

Underline helped create Loïe, a company that thinks uncommonly about beauty. They prefer to exclaim less while being more. To discreetly enhance and satisfy on a deeper level. Optimistically unafraid. Assuredly self-expressive. Creatively breaking rules. Loïe partnered with Underline to create their full brand identity from tone of voice to photography style and online persona.

Client: Loïe
Photography: Paul Weeks, various