Man of Parts

Man of Parts, an exclusive global design collection, commissioned Underline to develop an identity that resonated with the brand’s high-end luxury market. Led by founder Stephan Weishaupt, Man of Parts showcases furniture, lighting and textiles from the world’s leading designers including Yabu Pushelberg, Sebastian Herkner and Philippe Malouin. The brand work extended from brand identity to design of the full e-commerce website, printed collateral, photography image bank and brand videos.

Client: Avenue Road
Photography: Michael Graydon, Nikole Herriott
Videography: Pablo Rausell
Illustration: Bratislav Milenkovic