Perfumehead

Underline worked with Perfumehead, a Los Angeles-based luxury fragrance brand, from its initial conception phase to its launch today. Debuting with a line of 9 fragrances inspired by the city of LA and developed by Master French Perfumers, Perfumehead is a brand with an uncompromising commitment to craft. The logo utilizes typography inspired by the iconic LA Chateau Marmont and diffuses spatially evoking how fragrance behaves in air. Underline worked with Perfumehead on every aspect of the brand including brand positioning, visual identity, packaging and visual style.

The first line of products debut at the legendary Violet Grey – the LA based beauty mecca – and include super-concentrated extraits de parfums, each with their own unique story and brand.

Client: Perfumehead
Photography: Paul Weeks, Luis Mora, Daniel Ehrenworth