TO Live

TO Live is a City of Toronto agency which manages and operates the City’s three major civic theatres – the St. Lawrence Centre for the Arts, Meridian Arts Centre and Meridian Hall. They provide a broad range of performing arts, visual arts, theatrical events, and concerts.

We created a new brand identity that graphically communicates their vision of “Making Space” for a diverse range of voices, ideas, communities, and art forms – and to be as vibrant and welcoming as the city we all love. The new brand functions across a range of collateral including signage, brochures, posters,  and social media.

Strategy and Copy: Clive Veroni, Leap Consulting

Client: TO Live