University of Toronto

The Faculty of Arts & Science at University of Toronto wanted to revamp their communications to prospective and new students for the 2016/2017 school year. The Faculty approached Underline to develop a new publication design style for their Viewbook sent to prospective students and the Welcome Guide sent to incoming students. The publications featured the benefits of the faculty and school as well as living and studying in such a vibrant city. Underline commissioned illustrator Sam Island to create friendly and whimsical illustrations that depict the fun and academic environment the school offers. The publication style has since been rolled out across other student communications including recruitment materials, faculty emails and event signage.

Client: University of Toronto Faculty of Arts & Science
Illustration: Sam Island