WDLT117

WDLT117 is a new lifestyle concept store and café located in the exclusive and high-end shopping district of Yorkville. Offering a fully immersive experience, their space is curated to showcase fashion, art and design. The beautiful store and its objects all speak to WDLT117’s love of design.

The concept of the brand was to create a wordmark that alluded to the exclusive nature of the store. The wordmark is made up of two halves that are never seen together but can be deciphered when they are seen throughout various applications or, in the case of signage, at different times of the day. The brand work extended from brand identity to packaging, signage, print and digital collateral.

Client: WDLT117