Wet n Wild

Wet n Wild is a wildly popular global makeup company—as iconic as it is accessible. Over its 40-year history, the company has established its reputation of being “everybody’s first makeup,” and continues to produce quality makeup at an affordable price point. Underline designed several campaigns for new and long-beloved products, elevating the design while retaining its essential popular appeal. Components included product and model photography, videos, online tutorials and the design of packaging and in-store displays.

Model Photography: Norman Wong, Alvaro Goveia
Beauty Editor: Catherine Franklin
Still Life Photography: Paul Weeks
Videography: Som Dos Studio